TRANSFORMATION OF PHRASEOLOGICAL UNITS AS A FACTOR OF THE HIDDEN SPEECH INFLUENCE (BY THE MATERIAL OF THE AMERICAN PRE-ELECTION DISCOURSE)
Sorokina Anastasiya Aleksandrovna
Ogarev Mordovia State University
Abstract. The article discusses the role of transformed phraseological units as a part of the overall system of manipulation in the pre-election discourse. In this regard, the analysis of the basic techniques of the author’s renewal of phraseological units in this type of discourse is given. The author substantiates the position that transformed phraseological units are a part of the means of the realization of the hidden influence on the voter, enumerates the main types of their transformations and their functions.
Key words and phrases: предвыборный дискурс, речевое манипулирование, фразеологическая единица, трансформированный фразеологизм (ТФ), классификация ТФ, функции ТФ, pre-election discourse, verbal manipulation, phraseological unit, transformed phraseological unit, transformed phraseological units classification, transformed phraseological units functions
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