STRUCTURAL ANALYSIS OF BRAND NOMINATIONS WITH INITIAL COMPONENT i
Bogomolov Sergei Viktorovich
Omsk State Technical University
Abstract. The article sets the goal to consider the brandnames of the Apple company with the initial component i from the standpoint of their structural peculiarities. It is shown that the vocabulary under consideration is presented by all main types of nominations in structural relation: simple, complex, combinations and contractions, in the framework of which the most productive models of formation of the considered lexical units are highlighted.
Key words and phrases: компания Apple, информационные технологии, компьютерная лексика, словесный товарный знак, бренд, брендовая номинация, бренднейминг, Apple company, information technologies, computer vocabulary, word trademark, brand, brand nomination, brand naming
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