CULTURAL MEMORY: FAIRY TALE AS A MECHANISM TO STORE AND TRANSFER INFORMATION
Atlas Anna Zalmanovna
Herzen State Pedagogical University of Russia
Abstract. The article examines a fairy tale as a mechanism to store and transfer information of ethical, practical, etc. nature within the framework of the general theory of culture memory. The story being told in a fairy tale performing the communicative function alongside with the esthetic presents itself a structure containing a layer of autonomous content. Thanks to the semantic invariant the story valuable for the individual psychics can be retold many times by adaption for the adult/children’s audience regardless of the material channel of information transfer which promotes its survival.
Key words and phrases: культурная память, сказка, смысловой инвариант, материальные каналы передачи информации, повествование, cultural memory, fairy tale, semantic invariant, material channels of information transfer, narration
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