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Abstract. The article examines the question of approaches to studying an urban sign and a possible typology of classification of urban signs, presenting by themselves a special type of text. In this connection both linguistic and also extralinguistic peculiarities of constructing an urban sign are studied. Structural, content and functional characteristics of urban signs act as a core criteria. The author substantiates the emphasized criteria for constructing the classification by the frequency of enumerated features, and also their close interconnection.
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Key words and phrases: городская надпись, жанр, классификация, реклама, граффити, шутка, лозунг, алгоритм, риторический вопрос, прецедентность, urban sign, genre, classification, advertisement, graffiti, joke, slogan, algorithm, rhetorical question, precedency
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Русский
