REPRESENTATION OF THE ARCHETYPES "FATHER" AND "MOTHER" IN THE SOCIAL WORLDVIEWS
Klyukina Yuliya Viktorovna, Shipovskaya Anna Anatol'evna
Tambov State Technical University
Abstract. The article focuses on the representation of the metaphors "father" and "mother" in the slangs of the different social groups. The paper aims to study the relations between the archetypes and social concepts. The analysis indicates that the social concepts formed in the process of metaphorical transfer of the content from the archetypes "father" and "mother" have a set of stable features regardless of the type of the social worldview to which they refer. The authors conclude that the archetypes influence directly the process of development of a social worldview represented by slang.
Key words and phrases: когниция, концепт, концептуализация, язык, метафора, архетип, cognition, concept, conceptualization, language, metaphor, archetype
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