ON THE PECULIARITIES OF ASSIMILATION OF ENGLISH VERBS IN THE GERMAN LANGUAGE (BY THE EXAMPLE OF THE GERMAN PROFESSIONAL JARGON OF THE SPECIALISTS IN ADVERTISING SPHERE)
Banshchikova Mariya Aleksandrovna
Peoples’ Friendship University of Russia
Abstract. The article analyses English loanwords in the German professional jargon of advertisement makers. By the example of verbs the author considers the peculiarities of acquisition of loanwords in the professional discourse. Special attention is paid to the problems of word building, the formation of Participle II, and also to the use of non-assimilated verbal forms.
Key words and phrases: ассимиляция заимствований, частичная ассимиляция, англоязычные заимствования, заимствованные глаголы, профессиональный жаргон, assimilation of loanwords, partial assimilation, English loanwords, loan verbs, professional jargon
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