Abstract. The article considers the peculiarities of segmentation with the help of indenture in the hypertext of a blog, a communicative-syntactic organization of segmented models is examined. As a result of segmentation, which is exercised by exporting a part of a sentence into the headline of the record of the blog, actualization of a particular part of a sentence is done. The impact of these peculiarities on the creation of an informal atmosphere for communication is registered, and also the effect of an oral speech, the spontaneity of an author’s thinking.
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Key words and phrases: блог, гипертекст, сегментирование, абзацный отступ, ложный абзац, коммуникативно-синтаксическая организация, blog, hypertext, segmentation, indenture, false paragraph, communicative-syntactic organization
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