STRATEGY OF SELF-PRESENTATION IN BUSINESS DISCOURSE (BY THE MATERIAL OF PROJECT APPLICATION)
Torbik Elena Mikhailovna
Financial University under the Government of the Russian Federation (Moscow)
Abstract. The article suggests an illustration of how the strategy of self-presentation in a business document "project application" can be implemented. This problem has not been studied previously in terms of a persuasive impact. In the present research material, i.e. in the texts of two project applications, it is accomplished through the use of speech tactics, combined with a communicative purpose, namely the purpose to create a positive image of the inductor and the respective language techniques.
Key words and phrases: индуктор, персуазивное / убеждающее воздействие, Проектная заявка, реципиент, речевая стратегия самопрезентации, речевая тактика, inductor, persuasive impact, project application, recipient, speech strategy of self-presentation, speech tactics
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