THE FUNCTIONING OF ANTONYMS IN THE TERMINOLOGY OF MARKETING OF THE MODERN GERMAN LANGUAGE
Vovchans'ka Svetlana Ivanovna
Ternopil National Economic University, Ukraine
Abstract. The article is devoted to such paradigmatic relations in modern German terminology of marketing as antonymy. The author analyzes the specificity of their manifestation within the scope of studied group of vocabulary; classifies antonyms into subgroups where the complementary antonyms are prevailing.
Key words and phrases: термин, терминология, профессиональный язык маркетинга, парадигматические отношения, антонимия, term, terminology, professional language of marketing, paradigmatic relations, antonymy
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