COMMUNICATIVE FUNCTIONS OF EUPHEMY IN POLITICAL DISCOURSE
Ryabova Marina Yur'evna
Kemerovo State University
Abstract. The article considers the functions of euphemisms in the political discourse of the modern press. The analysis of euphemisms types and structure is undertaken by the material of the modern English language in the form of media communication texts. The study shows that the main functions of euphemisms in political discourse are the following: the change of phenomena image status, unwanted information veiling or hiding, the camouflage of information, the evasive nature of communication. The classification of political euphemisms, based on their functional multidimensionality and ideological estimation, is given.
Key words and phrases: эвфемия, эвфемизм, политический дискурс, идеология, вуалирование, эвазивность, медиакоммуникация, euphemy, euphemism, political discourse, ideology, veiling, evasive nature, media communication
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