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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2014. № 5. Part 1. P. 117-121.
SCIENTIFIC AREA:    Philological Sciences
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ETHNIC-CULTURAL FACTOR OF FORMING THE IMAGE OF REGIONAL BILINGUAL NEWSPAPER
Nebaikina Anna Vyacheslavovna
Saratov State University named after N. G. Chernyshevsky
Abstract. The attempt of ethnic-social-cultural context analysis while studying the image resources of regional press circulating in nationally-mixed environment is undertaken in the article. The interdisciplinary character of regional press systems is revealed, the thesis on the uniqueness of the mental-language and cultural-historical situation within the territory of the German colonies in the Volga region by the beginning of the XX century is put forward and substantiated. Special attention is paid to the most important components of the bilingual newspaper in ethnic-heterogeneous social medium, to the character of addresser-addressee relations within the limits of ethnic-specific newspaper communication.
Key words and phrases: имидж, региональная пресса, этноязыковая гетерогенность, этнокультурное взаимодействие, адресант, адресат, image, regional press, ethnic-language heterogeneity, ethnic-cultural interaction, addresser, addressee
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