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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2014. № 5. Part 1. P. 99-105.
SCIENTIFIC AREA:    Philological Sciences
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SPECIFICS OF ANALYTICAL GENRES OF ADVERTISING JOURNALISM
Lobodenko Lidiya Kamilovna
National Research South Ural State University
Abstract. The article investigates the originality of analytical genres of advertising journalism. On the basis of comparative analysis of classifications of various types of advertising media-texts the author distinguishes as the basic ones the following analytical genres: advertising article, survey, review, advertising comment, recommendation (advise). The researcher also analyzes the goals, specifics of structural organization and characteristics of analytical genres of advertising journalism represented in the Internet-versions of periodicals.
Key words and phrases: журналистика, рекламная журналистика, медиатекст, жанр, аналитические жанры, интернет-СМИ, journalism, advertising journalism, media-text, genre, analytical genres, Internet-media
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