STYLISTIC CHARACTERISTICS OF THE RUSSIAN BUSINESS PRESS HEADINGS (BY THE EXAMPLE OF NEWSPAPER "KOMMERSANT")
Peshkova Yuliya Valer’evna
National Research University - Higher School of Economics
Abstract. The article is devoted to the analysis of the stylistic features of the headings of modern Russian business press by the example of the articles from the "Kommersant" newspaper, which circulation allows speaking about the representativeness of the material under research. As a result of the analysis the following typical characteristics of the news articles headings of the business press were singled out: frequent use of the proper names, metaphors, personification, metonymy, wordplay, precedential texts.
Key words and phrases: СМИ, деловая пресса, заголовок, стилистические особенности, метафора, олицетворение, метонимия, прецедентный текст, mass media, business press, heading, stylistic features, metaphor, personification, metonymy, precedential texts
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Русский
