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SOURCE:	Philology. Theory & Practice. Tambov: Gramota, 2014. № 3. Part 2. P. 46-49.
SCIENTIFIC AREA:	Philological Sciences
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INTERACTIVITY AS PRAGMATIC FACTOR OF BUSINESS INTERNET-COMMUNICATION

Butorina Elena Petrovna
Russian State University for the Humanities

Abstract. In the article the pragmatics features of business communication texts on the Internet are discussed. Particular attention is given to the characteristic of interactivity. The features of communication at different stages of Web development such as Web 1.0, Web 2.0 and Web 3.0 are considered. Some manifestations of the interactive nature of Internet communication in official sites materials and business correspondence texts are analyzed. The changes of the design, spelling, genre characteristics, etiquette, vocabulary and grammar of electronic business messages are classified.

Key words and phrases: деловой дискурс, Интернет, деловая переписка, сайт, интерактивность, business discourse, Internet, business correspondence, site, interactivity

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