DISAGREEMENT AS MOTIVE FORCE OF MODERN MASS COMMUNICATION (BY MATERIAL OF FRENCH MEDIA-BLOGS)
Yavetskaya Natal'ya Vladimirovna
Moscow State Linguistic University
Abstract. The topicality of the article is connected with the necessity to reconsider well-known facts about the features of mass communication in mass media: the linear character of the interaction between the journalist and his readers, where information is given "top-down" and feedback is difficult or impossible. The research scientific originality is conditioned by the fact that by the example of the French media-blogs the existence of a new type of mass communication, where the reader as well as the journalist participates in discourse constructing, is confirmed. And a stimulus for mass communication development is considered to be the reader’s disagreement with the journalist’s or other readers’ points of view, their style of exposition, a topic and even with the essence of described event.
Key words and phrases: французский язык, дискурс СМИ, массовая коммуникация, социопрагматика, медиаблоги, полемика читателя и журналиста, French language, discourse of mass media, mass communication, sociopragmatics, media-blogs, controversy of reader and journalist
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