Butorina Elena Petrovna
Russian State University for the Humanities
Abstract. In the article the features of documents texts allocated on official sites are discussed. The new possibilities of navigation are considered, the content differences of documents in graphic and text formats are pointed out. The hypothesis about interactivity as a pragmatic factor of business communication in the Web- environment is suggested. The increasing interactivity of business Internet-communication in comparison with the interaction outside of the Web-environment is noted.
Key words and phrases: деловой дискурс, текст документа, Web-среда, интерактивность, навигация, business discourse, document text, Web-environment, interactivity, navigation
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