Tsibanova Natal'ya Nikolaevna
National Research Irkutsk State Technical University
Abstract. The article considers the features of sketches genre. The author identifies and determines the techniques for creating the materials in this genre on television, formulates the definition of genre sketches for video creativity, and suggests an algorithm of creation. Author’s position is based on the fact that there are substantial differences between genres in the press and on television. The result of this article is the genre characteristic of sketches on modern television.
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