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SOURCE:	Philology. Theory & Practice. Tambov: Gramota, 2014. № 12. Part 3. P. 40-42.
SCIENTIFIC AREA:	Philological Sciences
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TEST IN INTERNET JOURNALISM: SPECIFICS OF GAME FORMAT

Volkova Irina Ivanovna
Peoples’ Friendship University of Russia

Abstract. The article is devoted to the analysis of test as a new game format of Internet-communications. The author advances and examines the hypothesis that a journalist can most efficiently interact with the Runet audience by test model. The researcher considers the examples of the sensational tests of popular media-resources: "Kommersant", "Vedomosti", "Echo Moskvy".

Key words and phrases: тест, тестирование, интернет-журналистика, игровой формат, игра, test, testing, Internet journalism, game format, game

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References:

Vladeete li vy diplomaticheskim russkim? [Elektronnyi resurs]. URL: http://www.kommersant.ru/doc/2467119 (data obrashcheniya: 11.10.2014).
Zapreshcheno ili net? [Elektronnyi resurs]. URL: http://www.vedomosti.ru/tests/ (data obrashcheniya: 11.10.2014).
Proidite politicheskii test! [Elektronnyi resurs]. URL: http://www.echo.msk.ru/blog/polittest/1413140-echo/ (data obrashcheniya: 11.10.2014).
Uspenskii I. V. Internet-marketing [Elektronnyi resurs]. URL: http://www.aup.ru/books/m80/ (data obrashcheniya: 11.10.2014).

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