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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2014. № 12. Part 2. P. 187-190.
SCIENTIFIC AREA:    Philological Sciences
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TEXT OF TOURIST DESTINATION PRESENTATION: ON RAISING THE QUESTION ABOUT FEATURES OF STUDY AND TERMINOLOGY OF ANALYSIS

Khudyakova Oksana Nikolaevna
Northern State Medical University, Arkhangelsk


Abstract. The article is devoted to the analysis of the text of tourist destination presentation. The main objective of the publication is to find the communicative-pragmatic model, actualized by the formula "addresser - text - recipient". The object of attention is also the terminological apparatus of the research of a presentation text. Conclusion is made about the stylistic heterogeneity, excessive evaluativeness, hidden meanings and linguistic manipulation techniques that allow implementing the communicative intention of the author.
Key words and phrases: презентационный текст, туристская дестинация, коммуникативно-прагматический подход, коммуникативно-прагматическая модель текста, интерпретация текста, речевое воздействие, presentation text, tourist destination, communicative-pragmatic approach, communicative-pragmatic model of text, text interpretation, speech influence
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