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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2014. № 12. Part 2. P. 69-71.
SCIENTIFIC AREA:    Philological Sciences
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NOMEN AND BRAND: PSKOV BLENDING IN THE CONTEXT OF GENERAL PROBLEMS OF TERRITORY BRANDING
Egorov Aleksandr Aleksandrovich
Pskov State University
Abstract. The article from the viewpoints of hermeneutic and discursive approaches examines the phenomenon of Pskov blending. For interpreting blend as a specific nomen the author applies to the linguistic conceptual apparatus. The researcher introduces the conception "public branding", tries to understand the regional specifics of promoting brand-decisions positioned within the topical area of naming.
Key words and phrases: номен, бренд, бренд-нейминг, блендинг, бленд, брендинг территорий, Псковский брендинг, nomen, brand, brand-naming, blending, blend, territory branding, Pskov branding
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References:
  1. Nominatsiya-konkurs "Pskov - eto brend" [Elektronnyi resurs]. URL: http://www.pskgu.ru/event/0E9AF786 A342AA12B6575F5300011851 (data obrashcheniya: 21.09.2014).
  2. Rozhkov I. Ya., Kismereshkin V. G. Brending. M.: Yurait, 2013. 331 s.
  3. Stadul'skaya N. A. Blend-modeli verbal'nykh tovarnykh znakov // Filologicheskie nauki. Voprosy teorii i praktiki. Tambov: Gramota, 2003. № 8. Ch. 2. S. 169-171.
  4. Khandamova E. F., Kogan M. M. K probleme opredeleniya brenda territorii // Ekonomika i predprinimatel'stvo. 2014. № 1-2. S. 319-325.
  5. Shcheglatov A. A. Izuchenie personal'nogo brenda s pozitsii kontseptsii sotsial'nogo kapitala // Izvestiya Irkutskoi gosudarstvennoi ekonomicheskoi akademii. 2011. № 5. S. 120-123.
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