CONCEPTUAL METAPHOR AS A TECHNIQUE OF SPEECH WRITING IN THE PRIMARY POLITICAL DISCOURSE (BY THE EXAMPLE OF POLITICAL DISCOURSE OF THE USA PRESIDENT BARACK OBAMA AND NOMINEE FOR PRESIDENT ALBERT GORE)
Medvedeva Elena Anatol'evna
Far Eastern Federal University
Abstract. The article examines the problem of using conceptual metaphor as a technique of speech writing. Materials for the research are taken from the speeches of the President of the USA Barack Obama and nominee for President Albert Gore. On the basis of the analyzed data the author made a chart of frequency representativeness of a conceptual metaphor in the primary political discourse of American politicians. The research concludes on the possibility for using conceptual metaphor as a technique of speech writing in the process of creating texts of a primary political discourse.
Key words and phrases: концептуальная метафора, спичрайтинг, технологии спичрайтинга, политический дискурс, когнитивная лингвистика, политическая лингвистика, политическая метафорология, conceptual metaphor, speech writing, techniques of speech writing, political discourse, cognitive linguistics, political linguistics, political metaphorology
Open the whole article in PDF format. Free PDF-files viewer can be downloaded .
References:
Anisimova T. V., Gimpel'son E. G. Sovremennaya delovaya ritorika. M.: MPSI, 2002. 255 s.
Braun L. Imidzh - put' k uspekhu. SPb.: Piter, 1997. 127 s.
Budaev E. V. Stanovlenie kognitivnoi teorii metafory // Lingvokul'turologiya. Ekaterinburg. 2007. Vyp. 1. S. 16-32.
Goikhman O. Ya. Osnovy rechevoi kommunikatsii. M.: INFRA-M, 1997. 121 s.
Dankel Zh. Oratorskoe iskusstvo - put' k uspekhu. SPb.: Piter-Press, 1997. 192 s.
Krivonosov A. D. PR-tekst v sisteme publichnykh kommunikatsii. SPb.: SPbGU, 2002. 12 s.
Leont'ev A. A. Osnovy psikholingvistiki: uchebnoe posobie. M.: Smysl, 1997. 287 s.
Pocheptsov G. G. Teoriya kommunikatsii. M. - K.: Refl-buk; Vakler, 2001. 656 s.
Saitel F. P. Sovremennye pablik rileishnz. M.: Infra-M, 2002. 333 s.
Soper P. Osnovy iskusstva rechi. Rostov n/D: Feniks, 1999. 448 s.
Sternin I. A. Delovaya ritorika. Voronezh: Izd-vo VGTU, 1996. 272 s.
Chaika I. Publichnoe vystuplenie kak po notam - II // PR v Rossii. 1999. № 1.
Chudinov A. P. Politicheskaya lingvistika. M.: Flinta, 2007. 254 s.
Yakovlev I. P. Osnovy teorii kommunikatsii. SPb.: Roza mira, 2001. 230 s.
A Victim of Metaphor [Elektronnyi resurs] http://mindhacks.com/2011/02/26/a-victim-of-metaphor/ (data obrashcheniya: 21.12.12).
Gore A. Ebenezer Baptist Church, Atlanta [Elektronnyi resurs]. http://clinton4.nara.gov/WH/EOP/OVP/speeches/ mlktrans.html (data obrashcheniya: 21.12.12).
Gore A. Harvard Commencement Day [Elektronnyi resurs]. http://clinton4.nara.gov/WH/EOP/OVP/speeches/ harvard.html (data obrashcheniya: 21.12.12).
Gore A. Remarks as Prepared for Delivery by Vice President Al Gore dr. Martin Luther King, jr. Day Ebenezer Baptist Church, Atlanta [Elektronnyi resurs]. http://clinton4.nara.gov/WH/EOP/OVP/speeches/mlk_other.html (data obrashcheniya: 21.12.12).
Gore A. Remarks as Prepared for Delivery by Vice President Al Gore Union University Luncheon Honoring Pauline Lafon Gore [Elektronnyi resurs]. http://clinton4.nara.gov/WH/EOP/OVP/speeches/pauline_other.html (data obrashcheniya: 21.12.12).
Gore A. Remarks by Vice President Albert Gore, Jr. on the Conclusion of the Year 2000 Election [Elektronnyi resurs]. http://clinton4.nara.gov/WH/EOP/OVP/speeches/election.html (data obrashcheniya: 21.12.12).
Gore A. Third Annual Farm Journal Conference [Elektronnyi resurs]. http://clinton4.nara.gov/WH/EOP/OVP/speeches/ farmj.html (data obrashcheniya: 21.12.12).
Gore A. Vice President Al Gore Remarks at Anti-Defamation League [Elektronnyi resurs]. http://clinton4.nara.gov/ WH/EOP/OVP/speeches/adl_remarks.html (data obrashcheniya: 21.12.12).
Lakoff G., Johnson M. Metaphors We Live by. Chicago: University of Chicago Press, 1980. 256 p.
Obama B. [Elektronnyi resurs]. URL: http://obamaspeeches.com/014-National-Press-Club-Obama-Speech.htm (data obrashcheniya: 21.12.12).
Obama B. ALF CIO National Convention [Elektronnyi resurs]. URL: http://obamaspeeches.com/028-AFL-CIO-National-Convention-Obama-Speech.htm (data obrashcheniya: 21.12.12).
Obama B. American Legion Legislative Rally [Elektronnyi resurs]. URL: http://obamaspeeches.com/007-American-Legion-Legislative-Rally-Obama-Speech.htm (data obrashcheniya: 21.12.12).
Obama B. Health Care Speech to Congress [Elektronnyi resurs]. http://www.nytimes.com/2009/09/10/us/politics/ 10obama.text.html?_r=1&pagewanted=all (data obrashcheniya: 21.12.12).
Obama B. Renewing American Competitiveness [Elektronnyi resurs]. URL: http://www.realclearpolitics.com/ articles/2008/06/renewing_american_competitiven.html (data obrashcheniya: 21.12.12).
Obama B. Speech against the Iraq War [Elektronnyi resurs]. http://obamaspeeches.com/001-2002-Speech-Against-the-Iraq-War-Obama-Speech.htm (data obrashcheniya: 21.12.12).
Obama B. The World beyond Iraq [Elektronnyi resurs]. URL: http://www.globalsecurity.org/wmd/library/news/ iraq/2008/03/iraq-080319-obama01.htm (data obrashcheniya: 21.12.12).
Thibodeau P., Boroditsky L. Metaphors We Think with: The Role of Metaphor in Reasoning [Elektronnyi resurs]. http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0016782 (data obrashcheniya: 21.12.12).
Русский
