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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2014. № 12. Part 1. P. 17-19.
SCIENTIFIC AREA:    Philological Sciences
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MASS MEDIA DISCOURSE: ESSENCE AND FEATURES

Abramova Elena Sergeevna
Belgorod State National Research University


Abstract. The main content of the research performed within the cognitive-discursive approach is the analysis of the notion of "mass media discourse". Media, attuned to mass communication and mass consciousness, and to the acceleration of the printing and circulation of facts, images, ideas, opinions, are the most important tool of not only information-semantic security of the society, but also public self-knowledge and identity. The article reveals and conceptualizes the characteristic features of mass media discourse, which is the developer and provider of socially significant meanings and evaluations and reflects the features of people’s worldview and the nature of operating their knowledge.
Key words and phrases: массмедиа, массовая коммуникация, массмедийный дискурс, массмедийная картина мира, публицистическая картина мира, когнитивно-дискурсивный подход, mass media, mass communication, mass media discourse, mass media worldview, journalistic worldview, cognitive-discursive approach
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