COGNITIVE-SEMANTIC APPROACH TO PHENOMENON OF NEW JOURNALISM IN THE UNITED STATES IN THE 1960S
Grigor'eva Ol'ga Vladimirovna
Ural State Pedagogical University
Abstract. A cognitive-semantic approach allows considering the dramatic changes in cultural norms that occurred in the United States in the 1960s as a result of changes in cognitive processes. On the one hand, as a result of diffusion of the cluster and idealized cognitive models prototypical effects appeared, which led to a breakdown of social stereotypes that resulted in the cultural and historical changes regarding racial and gender roles. On the other hand, the openness of essentially controversial concepts allows adapting the traditionalist views on morality to changing conditions.
Key words and phrases: новый журнализм, контркультура, когнитивная семантика, категоризация, прототип, идеализированная когнитивная модель, сущностно спорный концепт, new journalism, counterculture, cognitive semantics, categorization, prototype, idealized cognitive model, essentially controversial concept
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