SEMANTIC CHARACTERISTICS OF EDUCATIONAL DISCOURSE BY THE EXAMPLE OF GERMAN EDUCATIONAL ADVERTISEMENT
Dubrovskaya Nina Alekseevna
Pyatigorsk State Linguistic University
Abstract. The article researches the texts of educational advertisement as one of the genres of educational discourse. The research is conducted by the material of the German language. The semantic features are analyzed basing on the revealed associative arrays. Semantic features are expressed in rational and emotional argumentation. Particular attention is paid to the content of educational advertisements and their lexical content.
Key words and phrases: дискурс, семантика, рекламный текст, рекламное образовательное объявление, рекламное обращение, рациональная и эмоциональная аргументация, ассоциативные ряды, discourse, semantics, advertising text, educational advertisement, advertising message, rational
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