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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2013. № 8. Part 1. P. 210-212.
SCIENTIFIC AREA:    Philological Sciences
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COMMUNICATIVE STRATEGY OF REGIONAL TOWN IMAGE CREATION IN MEDIA TEXTS
Shusharina Galina Alekseevna
Komsomol'sk-on-Amur State Technical University
Abstract. The author considers the communicative strategy of provincial town positive image creation in regional press texts, shows that for this strategy implementation the ideological function of one of the rubrics in the Far Eastern newspapers is widely used, and undertakes the attempt to prove that a town positive image forms the regional identity of a small town resident by the Russian standards of a town.
Key words and phrases: имидж, стереотип, идентичность, медиатекст, идеологическая функция, коммуникативная стратегия формирования имиджа, image, stereotype, identity, media text, ideological function, communicative strategy of image formation
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