Abstract. By the material of the novel "Peter Camenzind" by Swiss-German writer of the ХХ th century Hermann Hesse the author presents the research results of personification as artistic-expressive means that denotes and expresses the concept "spiritual experiences", reveals the cognitive-pragmatic characteristics of personification, ascertains the individually-authorial associative connection of clouds as a natural phenomenon and deep spiritual experiences of protagonist Peter Camenzind in the novel, and determines the axiological status of the concept "spiritual experiences".
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Key words and phrases: метафора, олицетворение, фигура речи, концепт, ценность, дискурс, аксиологическая картина мира, metaphor, personification, figure of speech, concept, value, discourse, axiological picture of the world
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