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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2013. № 7. Part 1. P. 205-210.
SCIENTIFIC AREA:    Philological Sciences
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PARADOXES OF TOTALITARIAN RHETORIC: LANGUAGE
Khazagerov Georgii Georgievich, Shchemeleva Elena Yur'evna
South Federal University
Abstract. The authors consider the phenomenon of literary language under conditions of totalitarianism, present new approach to the study of totalitarian culture where the emphasis is not on ideology but on the actual functioning of mass propaganda, reveal the influence of such functioning on the fate of the Russian literary language, and come to the conclusion about the counterproductive nature of propaganda because of its unprecedented intensity, the inevitable diffusion of literary language and jargon words inclusion into language as the further consequence of processes taking place in the soviet period.
Key words and phrases: литературный язык, кодификация, советский, риторика, пропаганда, жаргонизация языка, literary language, codification, soviet, rhetoric, propaganda, jargon words inclusion into language
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