ON SOME TENDENCIES IN CHANGING CORRELATION OF VERBAL AND NONVERBAL COMPONENTS IN MODERN JOURNALISTIC WRITING (BY THE MATERIAL OF GERMAN PRESS)
Lenkova Tat'yana Aleksandrovna
Ryazan' State University named after S. A. Esenin
Abstract. The author discusses the use of extra-linguistic means in modern journalistic writing, considers the dynamics of views on the possibility and feasibility of visual expression means application from the end of the XIX th century till the present day, and pays particular attention to the influence of social factors on linguistic aspect, namely the role of visual means in mass media in the emergence of new philological notions such as "multi-semiotic texts", "visual-compositional forms".
Key words and phrases: публицистический стиль, мультисемиотические тексты, визуально-композиционные формы, journalistic style, multi-semiotic texts, visual-compositional forms
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