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Abstract. The author presents the theoretical overview of the issues related to studying the attempt of discourses interference in the Russian literary avant-garde and psychoanalysis, determines the creative potential of avant-garde aesthetics and poetics in the context of modern integrated communications development (public relations, advertising, design, political strategies), and mentions that the reference to the psychoanalytic contexts is a very interesting turning-point in this problematic understanding.
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Key words and phrases: русский литературный авангард, словотворчество, футуризм, фрейдизм, психоанализ, дискурс, интегрированные коммуникации, креатив, Russian literary avant-garde, word creation, futurism, Freudianism, psychoanalysis, discourse, integrated communications, crea
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Русский
