Abstract. The author describes the peculiarities of the Russian language speakers’ perception of the "kind" and "evil" personages of folk tales on the basis of the psycho-linguistic experiments results, conducted within the limits of the undertaken research: the experiment with questioning method use, the experiment with free grouping method use and the direct associative experiment.
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Key words and phrases: восприятие, носители языка, психолингвистический эксперимент, метод анкетирования, метод свободной группировки, прямой ассоциативный эксперимент, perception, language speakers, psycho-linguistic experiment, questioning method, free grouping method, direct
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