Abstract. The author reveals the content of the notion "transformed phraseological units", describes the functioning of these units in the materials of regional periodicals, and pays special attention to the techniques of phraseological units change in newspapers headlines and the purpose of authorial phraseological units use in newspaper articles.
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Key words and phrases: фразеологическая единица, заголовок, трансформация фразеологизмов, контаминация фразеологизмов, усечение фразеологической единицы, дефразеологизация, буквализация значения, phraseological unit, headline, transformation of phraseological units, contaminati
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