SEMANTIC AND STYLISTIC SPECIFICITY OF COLOUR NAMING VOCABULARY IN MASS MEDIA TEXTS OF TATAR AND UDMURT LANGUAGES
Akulina Lyudmila Vladimirovna
G. Ibragimov Institute of Language, Literature and Arts Tatarstan Academy of Sciences
Abstract. The article is devoted to the identification of semantic and stylistic originality of colour naming in the Tatar and Udmurt languages. By comparison the use of words denoting colour, the mass media texts clearly demonstrate the originality of colour perception and its actualization by different linguo-cultures representatives, and reveals the national-cultural specificity of journalistic texts from the perspective of cultural interaction.
Key words and phrases: цветообозначение, массмедийный текст, семантика, колоратив, этноязыковое сознание, лингвокультура, colour naming, mass media text, semantics, colorative, ethno-linguistic consciousness, linguistic culture
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References:
Vyrodova A. S. Semantiko-stilisticheskie osobennosti tsvetooboznachenii v massmediinykh tekstakh // Zhurnalistika i mediaobrazovanie v XXI veke: sbornik nauchnykh trudov Mezhdunarodnoi nauchno-prakticheskoi konferentsii. Belgorod: Izd-vo BelGU, 2006. 368 s.
Русский
