Kurbanova Malika Gumarovna
Astrakhan State University
Abstract. The article is devoted to the ergonym analysis of the typical Russian city from the semantics and pragmatics pointы of view. The analysis of ergonyms created with help of metaphorical transfer is made. This ergonym development method is one of the most spread with the name-givers. Moreover, during the analysis the main methods of the language manipulation were revealed in the ergonymy, they are association, motivation, hidden comparisons, identification of the range and quality of the render services, extralinguistic factors etc.
Key words and phrases: эргоним, имплицитная информация, языковое манипулирование, метафорическая онимизация, графическая игра, апеллятив, ergonym, implicit information, language manipulation, metaphoric onimization, graphical play, common noun
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