|
Abstract. Gastronomic metaphor holds a prominent place in the conceptualization of the world and forms a significant fragment of the linguistic picture of the world. The article considers the features of gastronomic metaphor in tourist narrative, its role in the formation of a gastronomic fragment of the world of local interest. An important characteristic of gastronomic metaphor in tourist narrative is the presence of broad associative links, symbolic meanings and evaluative connotations.
|
|
Key words and phrases: рекламный туристический нарратив, гастрономическая метафора, национальная кухня, напитки, еда, advertising tourist narrative, gastronomic metaphor, cuisine, beverages, food
|
Русский
