Omel'chenko Elena Vital'evna
Chelyabinsk State Pedagogical University
Abstract. The author considers the problem of fascination strategy, and ascertains the correlation between the notions "indirect communication" and "fascination" as a component of communication, which allows making information attractive and relevant to a listener. Indirect communication is reflected at all speech levels and is associated with the creative origin of a linguistic personality. Fascination strategy aims at the activization of a communication subject.
Key words and phrases: фасцинация, непрямая коммуникация, средства и приемы фасцинации, ритмизация, fascination, indirect communication, means and methods of fascination, rhythmization
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