Abstract. The author considers in detail the problem of studying family image and its components in the linguistic consciousness of the American culture bearers by the material of free associative experiment, and emphasizes the topicality of the subject under consideration, the explanation of the theoretical framework of the research, the basic rules of the organization of associative experiment and significant processes in the dynamics of the images under study.
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Key words and phrases: языковое сознание, свободный ассоциативный эксперимент, ассоциативное поле, образы языкового сознания, ядерные и периферийные реакции, linguistic consciousness, free associative experiment, associative field, images of linguistic consciousness, nuclear an
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