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SOURCE:	Philology. Theory & Practice. Tambov: Gramota, 2012. № 6. P. 190-195.
SCIENTIFIC AREA:	Philological Sciences
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FEATURES OF PARTICLES FUNCTIONING IN ADVERTISING MESSAGES TEXTS

Tokarchuk Irina Nikolaevna
Far-Eastern Federal University

Abstract. The author considers the stylistic aspect of the Russian particles functioning, determines the range of the particles used in advertising messages texts, by the example of the words with restrictive semantics (only, just, exceptionally, etc.) shows the role of particles in advertising text, and describes the possibility of their participation in the realization of the basic communication strategies of advertising in compliance with the individual semantic-functional properties of each particle.

Key words and phrases: частицы, рекламное сообщение, стилистический аспект, стилистический эффект, коммуникативные стратегии, particles, advertising message, stylistic aspect, stylistic effect, communicative strategies

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