Abstract. The author considers the aesthetic principles and features of V. O. Pelevin's artistic method, shows their philosophical and literary sources, reveals, which ideas are the basis of Pelevin's type of the imaginative vision of the world, and gives the examples of the writer's artistic techniques describing their role in direct influence on a reader's mind.
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Key words and phrases: художественный метод, художественный приём, философия, дзэн-буддизм, В. О. Пелевин, персонаж, читатель, artistic method, artistic technique, philosophy, Zen Buddhism, V. O. Pelevin, character, reader
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