SPEECH COMMUNICATION IN TRADE SPHERE AS INTERCULTURAL COMMUNICATION
Yakovenko Lyudmila Konstantinovna
South-Kazakhstan State University named after М. Аuezov
Abstract. The author reveals the peculiarities of the communicative characteristics of professional communication participants in trade sphere, the differences between the communicative demands put forth to a seller by the specialists in trade sphere and buyers' expectations under new social-political and economic conditions, the formation of the culturally conditioned stereotypes of professional communication, the coincidence of the communicative positions of a professional and a non-professional.
Key words and phrases: профессиональное общение, речевая коммуникация, коммуникативное речевое поведение, профессионал, непрофессионал, коммуникативные характеристики профессионала, professional communication, speech communication, communicative speech behavior, professional, non-professional, professional's communicative characteristics
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