Karaganda State University named after Е. А. Buketov, Kazakhstan
Abstract. The authors reveal the content of the notion address in the Russian language, pay special attention to informal address components functioning in syntagmatic aspect, consider the lexemes in the form of personal names, the vocabulary connected with the differentiation of persons according to their age, relationship names and so on, and illustrate theoretical ideas with the examples from modern fiction.
Key words and phrases: обращение, неформальное обращение, смысловое значение, эмоциональное содержание слов, address, informal address, semantic meaning, words emotional content
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