Abstract. The author considers the specificity of existence artistic model creation in the context of the dominant concept-forming structures of the archetype world book, emphasizes the innovative character of the author's artistic-ontological myth-models book-text, book-consciousness, book-world through the prism of the evolutionary development of the literary process of the ХХth century.
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Key words and phrases: архетип, модель бытия, сознание мира, онтологический концепт, художественное миромоделирование, мироподобная структура, archetype, existence model, world consciousness, ontological concept, artistic world-modeling, world-like structure
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