LUXURY GOODS PRINT ADVERTISING ESTIMATING MODALITY (BY THE FRENCH LANGUAGE MATERIAL)
Zmeeva Tat'yana Egorovna
National Research University Higher School of Economics
Abstract. The author considers the structural, lexical-grammatical, stylistic and graphic peculiarities of luxury goods print advertising text, the linguistic and extra-linguistic factors participating in advertising text estimating modality formation allowing advertising to fulfill its basic task and shows that advertising object and target audience specificity predetermines the ways of affecting a consumer and estimation subjective modality communicative-semantic category manifestation forms.
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