Morsova Kseniya Andreevna
Chelyabinsk State University
Abstract. The author discusses the content and features of the notion advertising creolized discourse, pays special attention to the communicative component of the phenomenon under discussion and suggests the interpretation of advertising creolized discourse by dividing complex phenomenon into separate components.
Key words and phrases: дискурс, креолизованный текст, коммуникативный акт, вербальные и невербальные средства коммуникации, discourse, creolized text, communicative act, verbal and non-verbal means of communication
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