REGULATIVE CHARACTERISTICS OF AGE CONCEPTS (BY THE MATERIAL OF GERMAN AND RUSSIAN LANGUAGES)
Kalyuzhnaya Irina Anatol'evna
Volgograd State University
Abstract. The author considers the social norms connected with the age stratification of society which are manifested in language as definite behavior regulatives and pays special attention to the ethnic cultural specificity of the concepts which contain the normative ideas about age in the compared linguo-cultures.
Key words and phrases: лингвокультурные концепты, возрастная стратификация, концепты-регулятивы, прецедентные тексты, нормы, ценности, оценка, linguo-cultural concepts, age stratification, concepts-regulatives, precedent texts, norms, values, estimation
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