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SOURCE:	Philology. Theory & Practice. Tambov: Gramota, 2010. № 1. Part 2. P. 115-117.
SCIENTIFIC AREA:	Philological Sciences
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IMPLICITNESS POTENTIAL REALIZATION IN ADVERTIZING DISCOURSE

Kudinova Irina Andreevna
Tula State Pedagogical University named after L. N. Tolstoy
Department of Translation Theory and Inter-Cultural Communication

Abstract. The article is devoted to the consideration of the implicit potential of advertizing discourse as the means of influencing the addressee. The basis is the analysis of advertizing text which is a formalized expression of advertizing discourse.

Key words and phrases: рекламный дискурс, рекламный текст, имплицитность, побудительность, модальность, концептуальный план, advertizing discourse, advertizing text, implicitness, incentiveness, modality, conceptual plan

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References:

Vishnyakova O. D. Yazyk i kontseptual'noe prostranstvo (na materiale sovremennogo angliiskogo yazyka): monografiya. M.: MAKS Press, 2002. 380 s.
Kubryakova E. S. Ob issledovanii diskursa v sovremennoi lingvistike // Filologiya i kul'tura: materialy III Mezhdunar. nauch. konf. Tambov, 2001. Ch. 1. S. 8-11.
Molchanova G. G. Angliiskii kak nerodnoi: tekst, stil', kul'tura, kommunikatsiya. M.: OLMA Media Grupp, 2007. 381 s.
Stepanov Yu. S. V poiskakh pragmatiki (problema sub"ekta) // Izvestiya AN SSSR. 1981. Ser. lit. i yazyka. T. 40. № 4. S. 326.

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