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Abstract. In the article the goals and purposes of specialists in advertizing training in a linguistic higher educational establishment from the position of a foreign language and foreign culture are analyzed. The topicality of the article consists in the fact that the author pays special attention to the necessity of including the component devoted to teaching inter-ethnical communication for this specialty. The author proves that advertizing studying is inseparable from national-cultural specificity and language realities studying, that this component use helps to perfect not only the authentic language acquiring but also the general level of education, business competence and successful professional communication.
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Key words and phrases: специалист по рекламе, кодирование/декодирование информации, рекламная коммуникация, восприятие рекламы, национально-культурная специфика, рекламный текст, specialist in advertizing, information coding/decoding, advertizing communication, advertizing perception, national-cultural specificity, advertizing text
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References:
- Vakhrushev O. A. Natsional'nye osobennosti mezhdunarodnoi reklamy // Kul'tura i problemy mezhetnicheskoi kommunikatsii. Rol' NKO v optimizatsii mezhetnicheskikh otnoshenii: materialy IV mezhdunarodnoi konferentsii po regional'noi kul'ture (21-23 maya 2002 g.). N. Novgorod: NGLU im. N. A. Dobrolyubova, 2002. S. 285-289.
- Evstaf'ev V. A., Yasonov V. N. Chto, gde i kak reklamirovat': prakticheskie sovety. SPb.: Piter, 2005. 432 s.
- Pavlovskaya A. V. Angliya i anglichane. M.: MGU, 2005. 263 s.
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Русский
