FORMATION OF STUDENTS' SPEECH CULTURE AS THE PARAMETER OF COMMUNICATIVE COMPETENCE AND THE SUBSTANTIAL ASPECT OF PROFESSIONAL IDEAL
Frolova S. L.
Institute of Service, the Branch of Russian State University of Tourism and Service Department of Foreign Languages and Speech Communication
Abstract. The reasons of the low level of students' speech culture are analyzed and practical recommendations concerning its formation while studying the course Russian Language and Speech Culture at high school are given in the article. The content of the concept speech culture as the parameter of communicative competence and the substantial aspect of students' professional ideal is revealed.
Key words and phrases: уровень речевой культуры, содержание понятия "речевая культура", коммуникативная компетентность, профессиональный идеал студентов, level of speech culture, content of the concept "speech culture", communicative competence, students' professional ideal
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