ASPECTS OF INTERDISCOURSE INTERACTION (ON THE BASIS OF HIGH SCHOOL ADVERTIZING LEAFLETS AND THE "ENTRANTS " HEADING OF HIGH SCHOOL SITES)
Denisova N. V.
Tomsk Polytechnical University Department of Linguistics and Theory of Translation
Abstract. The attempt to characterize the principles of interaction of institutional discourses is undertaken in the article. The description of discursive properties of advertizing leaflet texts and the heading of high school sites which are the variants of the realization of interaction of advertising, educational and scientific discourses is presented.
Key words and phrases: виды дискурсов, принципы взаимодействия институциональных дискурсов, дискурсивные свойства текстов, kinds of discourses, principles of interaction of institutional discourses, discursive properties of texts
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