Archive of Scientific Articles

Abstract. The article is devoted to the analysis of the argumentation of journalistic text in the light of cognitive and pragmatical approaches to language. The argumentation is considered as the set of the procedures with the models of the world of an addressee. An author's speech action creating the text of argumentation is presented as the transition from a plan to its language representation. Using the language, an author sets the perspective of the consideration of information. The variability of the perspective in which the information is presented is provided by the appeal to positive or negative values.

Key words and phrases: аргументация публицистического текста, когнитивный подход, прагматический подход, модель мира, языковая репрезентация, перспектива рассмотрения информации, положительные ценности, отрицательные ценности, argumentation of journalistic text, cognitive approach, pragmatical approach, model of the world, language representation, perspective of the consideration of information, positive values, negative values