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SOURCE:    Almanac of Modern Science and Education. Tambov: Gramota, 2017. № 7. P. 34-41.
SCIENTIFIC AREA:    Sociological Sciences
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MEDIA-RELATIONS AS A STRATEGY OF PROMOTION OF THE FILMS "VIKING" AND "THE STUDENT"
Grigor'eva Larisa Yur'evna, Karengina Vlada Sergeevna
Far Eastern Federal University
Abstract. The article presents the results of studying the media-relations in PR promotion of two films: "Viking" and "The Student". The methodology of information field research is based on two variants for using content analysis: the automated analytics of the resource "Medialogy" and the author’s modification of qualitative complex indicators of newsworthy events in the promotion of the film.
Key words and phrases: информационный повод, общественное мнение (ОМ), управление ОМ, медиа-рилейшнз, коммерческое кино, авторское кино, newsworthy event, public opinion, management of public opinion, media-relations, commercial cinema, auteur cinema
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